Restricting access to call logs and text of Google users by mobile apps has resulted in major shocks to e-commerce companies, financial technology platforms, and other startups. This has eliminated the round of ecosystem without any interruption for the developers. It will have a direct effect on lending and financial services companies, which depend on such data to determine the credit score of the customers.
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E-commerce companies use such data to create a customer profile. Google has made this decision at a time when many startups are targeting 100 million users. To make better products by startups, data related to consumer behavior and smart phone usage patterns is very helpful.
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If Google applies it seriously, then big companies like Flipkart and Paytm will be impacted. However, a senior executive of Patyam said, "We are a UPI that gives us access to SMS. We do not ever read the call log and we will not need such data.
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Google had said in a blog post on October 8, 2018 that only those Android applications would be able to access such data, which users would choose as their 'Default Apps' to make calls or send text. A Venture Capital Investor said, "It will depend on how much Google applies these changes to the Play Store and for all companies with strict and fairness."
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Experts say that this move of Google is particularly important for markets like India, where users do not know the results of the data and they do not hesitate to grant applications permission.
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Kunal Shah of Payments Startup Freecharge says, "Google's decision to restrict access to the user's call data and SMS records will have a big impact on the financial technology firms in the country. These companies are not ready for this. An app that allows users to login through Google's sign-in feature has to show every permission requested in a separate dialog instead of a single screen.
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